
I design
for the screen, but I think like an engineer and observe like a painter.
I design
for the screen, but I think like an engineer and observe like a painter.
I design
for the screen, but I think like an engineer and observe like a painter
STRATEGIC BRANDING
MOTION GRAPHICS
TYPOGRAPHY
VISUAL SYSTEMS
ART DIRECTION
3D MODELLING
UI & INTERACTIVE DESIGN
[01.] ORIGIN
[01] ORIGIN
I never planned on being a designer. It really started back in pre-school when I would draw on walls constantly and the teacher had to tell my parents that next time they'd have to pay for someone to paint over the classroom walls.
After school, like a lot of "good students", I took the safe, sensible route of computer engineering. But writing backend code always felt like speaking only half a language. Creatively, I was running on empty.
During COVID, I picked up pencils and charcoal. I started spending 80-100 hours on single hyper-realistic portraits, obsessing over every pore, shadow, and reflection. When I started ruining my posture hunched over a table, my uncle bought me an artist's easel. Art taught me how to actually slow down and see.
Soon I realised that Design was the inevitable middle ground. Moving into multimedia design wasn't me abandoning either disciple - it was the moment they finally clicked together. I decided to master the craft and flew half-way across the globe to do my Master of Design at Monash University, Melbourne.
Now, I work across branding and motion design, taking everything I learned from code logic and fine-art patience to teams that care about both structure and soul. I'm still the same person who gets lost in the tiniest details and loves figuring out how things tick; just with cleaner files, a lot more keyframes, and the tools to make it move.
I never planned on being a designer. It really started back in pre-school when I would draw on walls constantly and the teacher had to tell my parents that next time they'd have to pay for someone to professionally clean the walls.
After school, like a lot of "good students", I took the safe, sensible route and chose computer engineering. But writing backend code always felt like speaking only half a language. Creatively, I was running on empty.
During COVID, I picked up pencils and charcoal. I started spending 80-100 hours on single hyper-realistic portraits, obsessing over every pore, shadow, and reflection. When I started selling my art while ruining my posture, my uncle bought me an artist's easel. Art taught me how to actually slow down and see.
Soon I realised that Design was the inevitable middle ground. Moving into multimedia design wasn't me abandoning either disciple - it was the moment they finally clicked together. I decided to master the craft and flew half-way across the globe to do my Master of Design at Monash University, Melbourne.
Now, I work across branding and motion design, taking everything I learned from code logic and fine-art patience to teams that care about both structure and soul. I'm still the same person who gets lost in the tiniest details and loves figuring out how things tick; just with cleaner files, a lot more keyframes, and the tools to make it move.
I never planned on being a designer. It really started back in pre-school when I would draw on walls constantly and the teacher had to tell my parents that next time they'd have to pay for someone to paint over the classroom walls.
After school, like a lot of "good students", I took the safe, sensible route of computer engineering. But writing backend code always felt like speaking only half a language. Creatively, I was running on empty.
During COVID, I picked up pencils and charcoal. I started spending 80-100 hours on single hyper-realistic portraits, obsessing over every pore, shadow, and reflection. When I started ruining my posture hunched over a table, my uncle bought me an artist's easel. Art taught me how to actually slow down and see.
Soon I realised that Design was the inevitable middle ground. Moving into multimedia design wasn't me abandoning either disciple - it was the moment they finally clicked together. I decided to master the craft and flew half-way across the globe to do my Master of Design at Monash University, Melbourne.
Now, I work across branding and motion design, taking everything I learned from code logic and fine-art patience to teams that care about both structure and soul. I'm still the same person who gets lost in the tiniest details and loves figuring out how things tick; just with cleaner files, a lot more keyframes, and the tools to make it move.
















































[02] PHILOSOPHY
[02] PHILOSOPHY
A few non-negotiables that keep the work sharp, scalable, and sane. I don't break these rules, so that my visual system don't either.
A few non-negotiables that keep the work sharp, scalable, and sane. I don't break these rules, so that my visual system don't either.
A few non-negotiables that keep the work sharp, scalable, and sane. I don't break these rules, so that my visual system don't either.

01.
Logic before pixels
Structure creates freedom.
Hover

01.
Logic before pixels
Structure creates freedom.
Hover

01.
Logic before pixels
Structure creates freedom.
Hover

02.
Motion with intent
Never animate just to show off.
Hover

02.
Motion with intent
Never animate just to show off.
Hover

02.
Motion with intent
Never animate just to show off.
Hover

03.
Obsessive file hygiene
Clean backstage, seamless handoff.
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03.
Obsessive file hygiene
Clean backstage, seamless handoff.
Hover

03.
Obsessive file hygiene
Clean backstage, seamless handoff.
Hover

04.
Handcrafted nuance
Imperfections keep digital work human.
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04.
Handcrafted nuance
Imperfections keep digital work human.
Hover

04.
Handcrafted nuance
Imperfections keep digital work human.
Hover

05.
Ego-free collaboration
Great work happens in conversation.
Hover

05.
Ego-free collaboration
Great work happens in conversation.
Hover

05.
Ego-free collaboration
Great work happens in conversation.
Hover
[03] BEYOND THE SCREEN
A snapshot of what's running backstage, my off-duty feed

01
Current Read: The Knight and The Moth [Rachel Gillig]
Epic Fantasy & Crime Thrillers

02
I've been learning to draw rough and quick portraits, completely different skill to hyper-realism

03
I've always been a dancer. The freedom of expression in dance is what I love the most!

04
It's basically high-speed problem-solving with a racquet; also trying to move my body more.

05
I cannot keep a water bottle to save my life; I even have my name on one like a 3-year old!

01
Current Read: The Knight and The Moth [Rachel Gillig]
Epic Fantasy & Crime Thrillers

02
I've been learning to draw rough and quick portraits, completely different skill to hyper-realism

03
I've always been a dancer. The freedom of expression in dance is what I love the most!

04
It's basically high-speed problem-solving with a racquet; also trying to move my body more.

05
I cannot keep a water bottle to save my life; I even have my name on one like a 3-year old!

01
Current Read: The Knight and The Moth [Rachel Gillig]
Epic Fantasy & Crime Thrillers

02

03

04

05
